Trademarking helps protect your creation in ways that copyright doesn’t, and vice versa. It can be confusing trying to decide between copyrighting or trademarking items related to your business.Īt their core, copyrights and trademarks do the same thing-protect something associated with your brand.Īlthough they can be similar, there can also be benefits to trademarking and copyrighting your work. Do I Need to Copyright or Trademark My Logo? It’s one of the first steps that every large business should consider before taking their practices overseas.Īlso, with international registration, you are afforded many of the same protections as with U.S.-based registration.
Other regulating authorities will see that you have been vetted and approved by the USPTO, proving your business’ worth.
When you go through the process of obtaining federal trademark registration, international applications are much more straightforward.
Often, large businesses look to diversify their reach and gain customers internationally. Your trademark symbol will appear on packaging, letterheads, and internal communications.
#Trademark my logo and name professional#
When customers see a company with a trademarked logo, it helps build brand trust and encourage sales.Īlso, it helps make your company look more professional concerning B2B transactions. This symbol in itself can help build your brand image, showing that you have heightened prestige over your competitors. Heightened PrestigeĪs discussed earlier, when a logo is trademarked, you’re assigned a unique symbol known as ®. There is also a high likelihood you’ll lose customers, as the switch in branding can cause confusion. Without going through the research process, you could find yourself in a precarious situation.īusinesses using similar content might have to pay damages to the registered owner and create a new brand identity. In this research, you’ll be able to determine whether another business is using a similar design.īy doing so, you can ensure that you are not infringing on the trademarking rights of another company, avoiding legal concerns. Eliminating Similaritiesīefore you can trademark a logo, you will have to do a significant amount of research. The burden of proof they will have to provide can often be challenging and expensive to satisfy. On the other hand, your competitor will need to prove the logo is used in connection with their goods before you. The amount of evidence you will need to prove your logo has been used by your business is significantly less. If another company, or direct competitor, uses the same content, you’ll have legal protections.
#Trademark my logo and name registration#
When you go through the registration process, you’ll prove that your logo is used for commerce related to your business. Let’s review some of the most commonly known benefits of following through with trademarking a logo. Instead of asking should I trademark my logo, think about the benefits of doing so.Īlthough it can be a lengthy process, it is well worth the investment, primarily to protect your brand identity. Can I Put TM on My Logo Without Registering?.Do I Need to Trademark My Business Name and Logo?.Do I Need to Copyright or Trademark My Logo?.
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